Fall at the Fillmore Returns to Historic SF Music Site
Image credit: Galine Tumasyan, Jon Carr, Patrick Sean Gibson, and Laura Tjho
Fall at the Fillmore, an annual moment to reflect on the creative engines behind San Francisco’s most iconic music venue, will return this month with new art displays and special pop-up exhibits.
Overseen by local music promoter Ashley Graham, who doubles as the Fillmore’s Art Director, this year’s Fall at the Fillmore campaign will feature unique branding concepts and posters designed by local artists, highlighting the slate of shows happening over the coming months. There will also be a vending machine at the venue selling stickers and temporary tattoos of the Fall on the Fillmore designs.
On September 14, the venue will team up with Idle Hand for a special tattoo flash sale and on September 19, the Fillmore will collaborate with next door neighbor The Social Study for a special pop-up, where memorabilia will be available for purchase.
For this year’s campaign, Graham teamed up again with the multitalented Galine Tumasyan, who in addition to being a skilled artist and graphic designer, also fronts the great local shoegaze band, Seablite. Tumasyan partnered with local artists Jon Carr, Patrick Sean Gibson, and Laura Tjho for the Fall on the Fillmore designs.
Image credit: Galine Tumasyan
“I love Fall at The Fillmore – the calendar is always stacked with incredible shows, and we get a chance to branch out and partner with new friends in the community each year,” said Graham. “This year’s artwork was such a fun collaborative project, too – Galine Tumasyan was back to bring the concept to life with me, and we partnered with three other local artists (Jon Carr, Laura Tjho, & Patrick Sean Gibson) to contribute to the design, which we’ve never done before. The art wouldn’t be the same without that diversity of talent and I’m just so grateful for their gifts! And those tattoo designs by Idle Hand are amazing!”
Image credit: Galine Tumasyan
Tumasyan said the poster concept was inspired by old-school stickers and temporary tattoo vending machines from the 90s.
“What made this project especially meaningful was the collaboration with different artists in creating the stickers,” said Tumasyan. “This visual diversity brought a dynamic and authentic energy to the poster—a beautiful chaos of color and typography that we’re so excited about! I’m especially excited about this piece because it feels both nostalgic and fresh. Stickers have a universal charm—no matter your age, they spark joy—and I love the idea of creating new warm memories tied to The Fillmore in 2025.”